For founders, creators & operators who can't afford to think at 70%
The afternoon crashes. The brain fog you've normalized. The focus that used to last 6 hours and now barely holds for 90 minutes. You've tried the supplements, the morning routines, the ancestral diets. None of it stuck — because none of it was built for your specific biology.
Protocol by Sonder is a private performance optimization service that finds the root biochemical cause of your cognitive and physical decline — then builds the precise protocol to fix it.
No generic stacks. No guesswork. Just advanced diagnostics, a world-class biochemist, and a plan engineered for the way your body actually works.
Free. No email required to start. See where your biology is limiting your output.
Custom protocols designed and tracked to date.
Average increase in sustained focus after 4 weeks.
Report eliminating their afternoon crash within 30 days.
Completion rate — because it’s built for your biology, not against it.
You eat clean. You exercise. You've read the books, listened to the podcasts, tried the nootropic stacks that Reddit swears by. L-theanine and caffeine. Ashwagandha. Lion's mane. Maybe you even did a round of peptides or worked with a functional medicine doctor.
Some of it helped for a week. Then it stopped. And you went back to white-knuckling your way through the afternoon, running a company on 4 cups of coffee and sheer discipline.
Here's what nobody told you: the supplement didn't fail. The diagnosis did. You were treating a symptom without knowing the cause. That's like putting premium fuel in a car with a cracked engine block — it doesn't matter how good the input is if the system processing it is broken.
The crash at 2pm? That's not a caffeine problem. It could be intestinal permeability triggering a post-meal inflammatory cascade. Or a methylation variant throttling your neurotransmitter production. Or a mitochondrial output issue starving your prefrontal cortex of the energy it needs to sustain deep work.
You don't know which one it is. And neither does anyone who hasn't looked at your blood, your genetics, and your symptom patterns together.
That's what we do.
Most “optimization” advice starts with behavior: wake up earlier, meditate more, take this stack, follow this diet. It assumes the underlying hardware is working fine and you just need better software.
But for the top 1% — the people who are already disciplined, already putting in the work, already doing more than most humans could handle — the problem is almost never behavioral. It's biological.
Somewhere in your system, there's a bottleneck. A gut that isn't absorbing the nutrients your brain needs. A liver that can't clear toxins fast enough. A hormonal cascade that's been hijacked by chronic stress. A genetic variant that means the standard protocol doesn't work for you the way it works for everyone else.
Find that bottleneck and fix it at the root, and everything downstream changes. Energy. Focus. Recovery. Clarity. Not because you're trying harder — because your biology is finally working the way it's supposed to.
We analyze your labs, genetics, symptoms, and lifestyle to build a root-cause map of what’s actually driving your decline. Not surface-level — molecular.
Your biochemist designs a protocol targeted to your specific bottlenecks: custom supplementation, nutrition, peptides, and lifestyle adjustments — all tracked on a live dashboard.
Follow-up testing measures what changed. We refine. You improve. No guessing, no hoping — just data showing your biology responding.
Take the 4-Minute Performance Assessment
Most high-performers have normalized operating at 60–75% of their biological potential. They've forgotten what full capacity feels like — they just know something's off.
Our Performance Assessment maps your symptoms across five core systems — gut function, cellular energy, hormonal balance, cognitive performance, and detox capacity — and shows you exactly where the dysfunction is hiding.
In 4 minutes, you'll see a number most people have never seen before: the percentage of your biological capacity you're currently accessing. And you'll see which system is most likely the bottleneck.
It's not a personality quiz. It's a diagnostic signal — the same root-cause categories our biochemist uses in full client assessments, distilled into 20 targeted questions.
You run a company, create for a living, or operate in a role where the quality of your thinking directly determines your income and impact. You're already disciplined — you don't need someone to tell you to drink more water and go for a walk. You've tried the generic advice. You've tried the supplements. You need someone who can actually find out what's wrong and fix it with precision.
You're looking for a quick fix, a magic pill, or someone to tell you what Andrew Huberman said last week. We don't do generic. We don't do surface-level. If you're not willing to take a blood test and follow a real protocol, this isn't the right fit — and that's fine.
Protocol by Sonder was built by a team of three people who are obsessed with the same problem from different angles.
Performance Psychology & Strategy
Creator, strategist, and the reason Protocol exists. Built from personal experience with the exact problem this service solves — and the frustration of every generic solution that didn’t work.
Physical Performance & Health
Hundreds of clients. Hundreds of transformations. Brings the proof that this process works in the real world, not just on paper. The bridge between protocol and performance.
Biochemistry & Root-Cause Diagnostics
The person who looks at your labs, your symptoms, and your genetics — and sees what everyone else missed. The engine behind every protocol we build.
They didn’t work because they weren’t chosen for you. A supplement without a diagnosis is a guess. We don’t guess. We test, identify the root cause, and select compounds that target it specifically. That’s why clients feel a measurable difference — often within the first two weeks.
Great. We don’t replace them — we fill the gap they can’t. Most practitioners look at one piece of the puzzle. Your doctor checks your thyroid. Your trainer programs your workouts. Your nutritionist counts your macros. Nobody is looking at all of it together through a root-cause lens. That’s what our biochemist does.
Biohacking is experimenting on yourself and hoping something works. Protocol is the opposite: measure first, intervene second, verify third. Every recommendation is tied to your data. Every result is tracked. If it’s not working, we know — and we adjust.
Start with the free assessment. In 4 minutes, you’ll see whether your symptom profile matches the root-cause patterns we resolve every day. If it does, we’ll walk you through exactly what a protocol would look like on a free call — and you’ll know before you spend a dollar whether this is the right move.
You spend six figures on your team, your tools, your advisors, and your mastermind. You've optimized everything in your business except the one thing that runs all of it: your biology.
One hour of peak focus per day is worth more than any hire you'll make this year. And right now, you're leaving hours on the table — not because you're not working hard enough, but because your biochemistry isn't keeping up with your ambition.
Find out where the bottleneck is. It takes 4 minutes.
Protocol by Sonder — Private Performance Optimization